front cover of Coffee House Positano
Coffee House Positano
A Bohemian Oasis in Malibu, 1957–1962
Jay Ruby
University Press of Colorado, 2013
This unique auto-ethnographic study of life at the Coffee House Positano—a Bohemian coffee house in Malibu, California—during the late 1950s and early 1960s is a combination of historical reconstruction and personal memoir. An ebook consisting of a collection of memories expressed through multiple formats—text, image, audio, and video—it describes in illuminating detail the great range of people who frequented Positano and the activities that took place there over its short but influential existence.

As an ethnographer analyzing his own culture, author Jay Ruby uses a unique ethnographic method known as “studying sideways.” He combines the exploration of self and others with the theoretical framework of anthropology to provide deep insight into the counterculture of late 1950s and early 1960s America. He shares his connection to Positano, where he lived and worked from 1957 to 1959 and again in 1963, and reflects on Positano in the context of US counterculture and the greater role of countercultures in society.

This intimate and significant work will be of interest to anthropologists as well as scholars and the general reader interested in California history, Beat culture, and countercultural movements.

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Image Ethics In The Digital Age
Larry Gross
University of Minnesota Press, 2003

Over the past quarter century, dramatic technological advances in the production, manipulation, and dissemination of images have transformed the practices of journalism, entertainment, and advertising as well as the visual environment itself. From digital retouching to wholesale deception, the media world is now beset by an unprecedented range of moral, ethical, legal, and professional challenges. Image Ethics in the Digital Age brings together leading experts in the fields of journalism, media studies, and law to address these challenges and assess their implications for personal and societal values and behavior.

Among the issues raised are the threat to journalistic integrity posed by visual editing software; the monopolization of image archives by a handful of corporations and its impact on copyright and fair use laws; the instantaneous electronic distribution of images of dubious provenance around the world; the erosion of privacy and civility under the onslaught of sensationalistic twenty-four-hour television news coverage and entertainment programming; and the increasingly widespread use of surveillance cameras in public spaces. This volume of original essays is vital reading for anyone concerned with the influence of the mass media in the digital age.

Contributors: Howard S. Becker; Derek Bousé, Eastern Mediterranean U, Cyprus; Hart Cohen, U of Western Sydney; Jessica M. Fishman; Paul Frosh, Hebrew U of Jerusalem; Faye Ginsburg, New York U; Laura Grindstaff, U of California, Davis; Dianne Hagaman; Sheldon W. Halpern, Ohio State U; Darrell Y. Hamamoto, U of California, Davis; Marguerite Moritz, U of Colorado, Boulder; David D. Perlmutter, Louisiana State U; Dona Schwartz, U of Minnesota; Matthew Soar, Concordia University; Stephen E. Weil, Smithsonian Institution’s Center for Education and Museum Studies.

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front cover of Made to Be Seen
Made to Be Seen
Perspectives on the History of Visual Anthropology
Edited by Marcus Banks and Jay Ruby
University of Chicago Press, 2011

Made to be Seen brings together leading scholars of visual anthropology to examine the historical development of this multifaceted and growing field. Expanding the definition of visual anthropology beyond more limited notions, the contributors to Made to be Seen reflect on the role of the visual in all areas of life. Different essays critically examine a range of topics: art, dress and body adornment, photography, the built environment, digital forms of visual anthropology, indigenous media, the body as a cultural phenomenon, the relationship between experimental and ethnographic film, and more.

The first attempt to present a comprehensive overview of the many aspects of an anthropological approach to the study of visual and pictorial culture, Made to be Seen will be the standard reference on the subject for years to come. Students and scholars in anthropology, sociology, visual studies, and cultural studies will greatly benefit from this pioneering look at the way the visual is inextricably threaded through most, if not all, areas of human activity.

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front cover of Picturing Culture
Picturing Culture
Explorations of Film and Anthropology
Jay Ruby
University of Chicago Press, 2000
Here, Jay Ruby—a founder of visual anthropology—distills his thirty-year exploration of the relationship of film and anthropology. Spurred by a conviction that the ideal of an anthropological cinema has not even remotely begun to be realized, Ruby argues that ethnographic filmmakers should generate a set of critical standards analogous to those for written ethnographies. Cinematic artistry and the desire to entertain, he argues, can eclipse the original intention, which is to provide an anthropological representation of the subjects.

The book begins with analyses of key filmmakers (Robert Flaherty, Robert Garner, and Tim Asch) who have striven to generate profound statements about human behavior on film. Ruby then discusses the idea of research film, Eric Michaels and indigenous media, the ethics of representation, the nature of ethnography, anthropological knowledge, and film and lays the groundwork for a critical approach to the field that borrows selectively from film, communication, media, and cultural studies. Witty and original, yet intensely theoretical, this collection is a major contribution to the field of visual anthropology.
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